Innovation Brand Manager, US Retail – 1017626

 Requisition ID: 40224 Jobh DescriptionAbout the role. The Innovation Brand Manager – US Retail Marketing is a critical member of the North America (NA) Marketing Team at McCain who is a key player in assisting in developing and executing annual and mid-range portfolio and marketing strategies, unlocking profitable growth. Working alongside the Sr. Brand Manager to drive consumer demand, be a strategic business partner, partnering with sales, innovation, marketing operations, go-to-market, insights, and other functional groups within the organization to meet portfolio business objectives. If you’re a creative and passionate individual who is interested in honing your marketing and general management skills where you can have autonomy to locally develop and implement brand plans, come join us at McCain Foods (US, Oakbrook, IL).   What you’ll be doing.  Co-develop and co-lead (with the Senior Manager) short and long term brand growth strategies to deliver sustainable results, and align other functions to those strategies. In partnership with the senior manager manage and lead the annual brand planning process for the brand and private label. Analyzes business, brand, customer data and build strategies and business cases with strong rationale, including translating consumer insight to high impact initiatives. Identify customer & channel opportunities with recommendations on actions. Manages and leads development and execution of sales fundamentals (pricing, merchandising, shelving, assortment). Support and/or Lead key initiatives including brand/promotional development through to campaign execution. Support brand positioning and equity building initiatives. Owns moderately complex cost savings projects and/or key influencer and overseer of MF initiatives. Prioritize the flow of resources at the brand segment & project level. Serves as a mentor/coach and/or manages and develops ABM’s. Builds team and functional capability and culture. Owns delivering the integrated marketing mix across all executions. Leads brand advertising and total communication mix process & projects with the support of the agency and the Senior Manager of Media & Communication.  What you’ll need to be successful.  Undergraduate Degree. Major in marketing preferred and an MBA is strong plus. Previous marketing experience required dealing with CPG retailers (Walmart, Kroger, Publix, Wakefern and/or major grocery retailers preferred) Previous experience required developing brand strategy, the brand P&L, campaign development & communication, product launches, and sales fundamentals Food industry experience and/or Tier 1 CPG experience preferred Consistently achieves results, even under tough circumstances High degree of accountability with the ability to hold self and others accountable to meet commitments Ability lead cross functional projects and teams and handle multiple projects and priorities on time with excellence Ability to quickly and effectively build and maintain partnerships and work collaboratively with others to meet shared objectives Strong communication and interpersonal skills to function effectively as a leader and in a team and matrixed environment. A strong understanding of the US CPG retail environment with the ability to deliver solutions that benefit the company and customer Strong analytical and creative problem solving skills (gathers critical data, translates analysis of an opportunity to resulting volume and financial goals, develops POV and recommendation) Ability to be resilient in the face of adversity Has the courage to step up and address difficult issues Strong knowledge of Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) IRI analytic capabilities  About the team. Reporting to the Senior Brand Manager, US Retail, the Brand Manager has shared ownership and accountability in delivering volume, profit & share of the potato brand and will also have key initiative and/or segment ownership.   Overseeing the US frozen potatoes branded McCain and private label business.   About McCain.  Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.  Leadership principles. At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.  The McCain experience. We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you’ll find opportunities to learn, grow, and thrive. Join us and experience why we’re better together.  Our purpose is grounded in building meaningful relationships. We’re big believers in the power of working together in person—it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.  Compensation Package: $97,500.00 – $130,000.00 . USD annually + Bonus eligibility The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.