Regional Sales Manager – 1018814

DETAILS Position: Regional Sales ManagerReports To: PresidentDepartment: SalesWork Setting: Remote / Field-BasedCommitment: Full-TimeTerritory: Iowa, Illinois, and WisconsinTravel: Approximately 8–10 overnight stays per month w/increased travel during fall harvest and trade show season PURPOSE OF ROLE The Regional Sales Manager is responsible for developing and growing client’s dealer network and sales pipeline across Iowa, Illinois, and Wisconsin. The role exists to rebuild momentum in the region by strengthening existing dealer relationships, recruiting new dealership partners, and expanding sales of client’s products line. This position plays a critical role in stabilizing and growing the territory and will operate with a high level of autonomy while working closely with company leadership to execute a strategic territory development plan. RESPONSIBILITIESDrive the sales pipeline within the territory by supporting dealer quoting activity/identifying new opportunities for growthBuild, strengthen, and maintain strong relationships with existing dealers across the regionRecruit and onboard new dealership partners and strengthen long-term territory stabilityVisit every active dealer regularly to maintain engagement and identify growth opportunitiesRepresent company at trade shows, dealer open houses, and industry eventsTrain and support dealers during product start-ups and assist in troubleshooting when neededBecome a subject matter expert on client product linesCommunicate regularly with leadership through weekly activity reports and bi-weekly pipeline review meetingsDevelop and execute a strategic territory plan to expand dealer engagement and market shareWork collaboratively with engineering, operations, and support teams to ensure strong customer outcomes EXPECATIONS Success in this role is measured through both performance outcomes and activity-based metrics, including:Territory sales growthProduct line expansion within existing dealer networkRecruitment of new dealership partnersIncreased quoting activity and pipeline developmentDealer engagement and relationship qualityForecast accuracy and pipeline management Year one objectives include gaining deep product knowledge, understanding the competitive landscape, building relationships with every existing dealer in the territory, identifying/cultivating new dealer prospects, establishing a disciplined pipeline management process, and building a solid territory plan. QUALIFICATIONS ExperienceDemonstrated success growing a sales territory rather than simply maintaining existing accountsExperience recruiting dealers, revitalizing underperforming accounts, or increasing market shareExperience in capital equipment or seasonal industries, preferably in agricultural or rural marketsFamiliarity working with multi-line dealership environmentsWillingness to work alongside dealers in the field during start-ups and technical troubleshooting situations Skills & AttributesStrong professional communication and follow-throughRelationship-focused sales approach built on trust and long-term partnershipsStrategic territory planning and ownership mentalityProblem solving and independent decision makingAbility to confidently defend a value-based product in price-competitive situationsMechanical and technical aptitude related to equipment applications EducationBachelor’s degree preferred but not requiredIndustry experience and technical knowledge are valued equally with formal educationRelevant industry certifications (such as GEAPS) are considered beneficial Technology & SystemsDealer Gateway platform (sales content, manuals, knowledge base)OrderTrax CPQ system for quoting and pipeline managementMicrosoft business tools including Power BI and Microsoft Teams for reporting and collaboration COMPENSATIONBase Salary: Approximately $85,000Commission: 2% uncapped commission on whole goods salesBonus: Discretionary annual bonusEstimated Total Compensation (depending on territory growth):Year 1: Approximately $120,000Year 3: Approximately $160,000Year 5: Potential up to $180,000+Medical, dental, and vision insuranceLife insurance and long-term disability401(k) with company matchPersonal vehicle allowance with fuel reimbursement Business expenses are submitted through the company’s ADP system and reimbursed weekly. COMPANY INFORMATION Client is a family-owned manufacturer with over 70 years of engineering and manufacturing expertise in agricultural equipment industry. The organization specializes in grain handling/storage/processing equipment used across large agricultural farm and small commercial grain operations. They are known for producing premium, durable equipment built for long-term performance. The organization maintains a flat leadership structure with approximately 50–60 employees and a strong engineering-led culture focused on product innovation and practical solutions for farmers and grain operations. Today, the company’s strategic focus includes expanding its product lines, strengthening its dealer network, and launching next-generation control technologies. VALUE PROPOSITIONS This role offers the opportunity to build and grow a territory while representing a premium product with strong industry credibility. The Regional Sales Manager will have significant autonomy and ownership, working directly thru the President. The company provides the stability of a long-standing family-owned manufacturer combined with the agility of a smaller organization where decisions can be made quickly and employees have direct access to leadership. For the right individual, this role offers:The opportunity to rebuild and grow a territory with meaningful upsideStrong earning potential through uncapped commissionA collaborative, engineering-driven organization focused on quality and long-term relationshipsThe chance to represent equipment known for durability, performance, and craftsmanshipThe ability to use market feedback to find better solutions with less bureaucracy in the way This position is ideal for a sales professional who wants to build something meaningful within a respected agricultural equipment manufacturer while developing lasting partnerships with dealers and customers across the region.